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Alterna shampoo

To achieve the perfect hairstyle, your hair must be in perfect condition. Moisturized, shiny, flexible, beautiful. This is easy to achieve with daily care and proper selection of products. Here are some products that will help you to have the hair you've always dreamed about.

Alterna Hemp with Organics Repair Shampoo

Alterna Hemp with Organics Repair Shampoo

Introducing the next generation of Hemp. A blend of Certified Organic Botanicals that strengthen and protect your hair from styling damage and color fade.Alterna Hemp with Organics Repair Shampoo is a gentle, sulfate free, daily-use formula that cleanses stressed, chemically treated hair without stripping vital moisture levels. Hair needs to be healthy and strong in order to look and feel beautiful. It provides the perfect combination of protein and moisture with a boost of re-energizing Certified Organic Botanicals that help strengthen the hair structure and protect from damage and color fade. Benefits: * Strengthens hair with a protein/moisture balance. * White tea acts as a powerful antioxidant. * Cleanses extremely damaged hair while delivering intense protein with moisture. * Shields hair from damaging free radicals. * For use on damaged hair.


Alterna Hemp with Organics Shine Shampoo

Alterna Hemp with Organics Shine Shampoo

Introducing the next generation of Hemp. A blend of Certified Organic Botanicals that strengthen and protect your hair from styling damage and color fade.Hair needs to behealthy and strong in order to look and feel beautiful. Alterna Hemp with Organics Shine Shampoo provides the perfect combination of protein and moisture with a boost of re-energizing Certified Organic Botanicals that help strengthen the hair structure and protect from damage and color fade. It is a true shine-booster for dull, lackluster hair. Experience exceptional shine all day long. Benefits: * Sweet Orange Peel Extract acts as a light clarifier. * Strengthens hair with a protein/moisture balance. * For use on normal, dull hair.


Alterna Hemp with Organics Straight Shampoo

Alterna Hemp with Organics Straight Shampoo

Introducing the next generation of Hemp. A blend of Certified Organic Botanicals that strengthen and protect your hair from styling damage and color fade.This shampoo with its special Straight-Line Complex delivers gentle sulfate-free cleansing with conditioning, radiance and protection simultaneously. Hair needs to be healthy and strong in order to look and feel beautiful. Alterna Hemp with Organics Straight Shampoo provides the perfect combination of protein and moisture with a boost of re-energizing Certified Organic Botanicals that help strengthen the hair structure and protect from damage and color fade. Create a flawless look with ease. Perfect match for thick, unmanageable hair. Benefits: * Strengthens hair with a protein/moisture balance. * Creates a humidity resistant barrier on the hair. * Cleanses weak, dry hair while delivering intense moisture with protein. * Planell Oil seals the hair while adding shine. * Creates frizz free, longer lasting blow outs. * Cleanses hair while taming unruly curls. * For use on curly, frizzy hair


Alterna Caviar AntiAging Moisture Shampoo

Alterna Caviar AntiAging Moisture Shampoo

A rich sulfate free cleanser that hydrates dry hair. Infused with age control and photozyme complexes to minimize the visible signs of aging and lock in color. Benefits: * A combination of gentle surfactants cleanse the hair without oxidation. * Goes beyond simple moisture by helping hair attract, retain, and rebalance the hydration it needs. * Gently cleanses while adding intense moisture. * Revitalizes your hair to bring back silky radiance. * For use on dull/brittle hair.


Alterna Caviar Anti Aging Volume Shampoo

Alterna Caviar Anti Aging Volume Shampoo

This sulfate free cleanser that adds weightless volume to fine hair. Infused with age control and photozyme complexes to minimize the visible signs of aging and lock in color. Benefits: * A combination of gentle surfactants cleanse the hair without oxidation. * A blend of polymers and resins create a weightless structure within the hair. * Provides essential amino acids to help rebuild and thicken hair structure. * Gently cleanses while adding volume, with weightless moisture. * Helps return lifeless hair back to its youthful radiance and fullness. * For use on fine, dull or brittle hair.


Alterna Caviar AntiAging Red Shampoo

Alterna Caviar AntiAging Red Shampoo

A color-enhancing shampoo that neutralizes yellow and orange tones while maintaining the depth and richness of natural and colored red hair. Protects color and targets the signs of aging for healthier, more youthful looking hair. Benefits: * A combination of gentle surfactants cleanse the hair without oxidation. * Revitalizes your hair to bring back silky radiance. * Specifically formulated for red hair.


Alterna Caviar AntiAging Brunette Shampoo

Alterna Caviar AntiAging Brunette Shampoo

A color-enhancing shampoo that neutralizes red and orange tones while maintaining the depth and richness of natural and colored light to dark brown hair. This shampoo protects color and targets the signs of aging for healthier, more youthful looking hair. Benefits: * A combination of gentle surfactants cleanse the hair without oxidation. * Revitalizes your hair to bring back silky radiance. * Specifically formulated for brunette hair.


Alterna Caviar Blonde Shampoo

Alterna Caviar Blonde Shampoo

This sulfate free shampoo will refresh blonde tones and revive vibrancy while eliminating brassiness. Optical Brighteners bring out blonde highlights and deliver a healthy looking glow. Alterna Caviar Blonde Shampoo is infused with the Seasilk, Age-Control Complex and Color Hold to protect color and fight the aging process with focused precision.


Alterna Life Solutions Volume Restore Shampoo

Alterna Life Solutions Volume Restore Shampoo

This sulfate free cleanser reduces the appearance of thinning hair by providing long lasting volume and helping to promote fuller, thicker hair. Benefits: * The appearance of thinning hair is visibly improved while new hair growth is encouraged. * Strengthens and expands the diameter of the hair from within, providing long lasting volume. * Fights all common factors responsible for hair loss with Alterna’s exclusive Nutrozyme Complex™. * Full UVA/UVB sun protection.


Alterna Life Solutions Curls Shampoo

Alterna Life Solutions Curls Shampoo

This sulfate free cleanser fortifies hair, prevents breakage and eliminates frizz, increasing elasticity and definition to reveal bouncy curls. Benefits: * Revives dry, weak curls and smoothes frayed cuticles with Alterna’s exclusive Elasto-Complex™. * Fortifies hair, prevents breakage and eliminates frizz to accentuate curls from scalp to ends. * Increases elasticity and definition to reveal bouncy curls. * Full UVA/UVB sun protection.


Alterna Life Solutions Scalp Therapy Shampoo

Alterna Life Solutions Scalp Therapy Shampoo

Alterna Life Solutions Scalp Therapy Shampoo delivers a results-driven formula to achieve optimal hair wellness. This sulfate free cleanser purifies and refreshes the scalp, balances sebum levels, and encourages circulation to promote a healthy scalp environment. Benefits: * Effectively purifies and refreshes the scalp, soothing sensitive, dry or stressed skin. * Encourages circulation and detoxification to promote a healthy scalp environment. * Balances sebum levels, leaving your scalp calm and your hair soft and manageable. * Full UVA/UVB sun protection.


Alterna Life Solutions Clarifying Shampoo

Alterna Life Solutions Clarifying Shampoo

Alterna Life Solutions Clarifying Shampoo brings your hair and scalp into complete balance while protecting color. This sulfate free cleanser removes chlorine, product and mineral deposits, drawing out dirt and pollutants without stripping moisture or color. Benefits: * A weekly treatment that removes chlorine, hard water deposits and product or mineral build up. * Works deeply to draw out dirt and pollutants without stripping hair of moisture or color. * Delivers extreme clean for hair in need of invigoration, while transforming listless hair into hair that has radiant glow. * Full UVA/UVB sun protection.


Alterna TEN Shampoo

Alterna TEN Shampoo

Alterna brings you The Science of TEN™, a perfect fusion of ten key elements from around the globe to transform any hair from ordinary to extraordinary. This sulfate free cleanser rebalances and nourishes all hair types for customized results. Benefits: * The most natural, delicate cleansing agent available. * Moisturizes and preserves hair from being stripped. * For use on all hair.


Alterna White Truffle Luxury Shampoo

Alterna White Truffle Luxury Shampoo

Lavish your hair in the luxury of Alterna's Private Reserve White Truffle Shampoo, now available in limited quantities. This extravagant formula combines European White Truffle Oil, the planet's richest source of the B Vitamins, known as "the beautifiers", Caspian Sea Caviar Extract and Mediterranean Arnica Flower with a phyto-organically derived surfactant system, the most effective natural cleansing system obtainable. Nutrient activating enzymes and the world's most expensive hair care ingredients combed from the farthest reaches of the globe infuse the scalp and hair for added conditioning moisture, elasticity and extraordinary shine. Contains a full spectrum UV protection to guard against sun damage. Ideal for daily use and safe for chemically treated hair. Benefits: * Is one of the planet’s richest sources of B Vitamins, also known as “The Beautifiers”. * Cleanses and preserves hair from being stripped. * For use on all hair


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